The Undergraduate Certificate in Social Media for Faith-based Organizations prepares students to outline and design dynamic content marketing strategies, build organizational identity ("brands"), engage constituents, and generate community relationships. The program encourages missional motivation in both Christian and non-Christian work environments.
Online connectivity is tied to the emergence of communications through social media. Social media continues to impact the modern world and the ways in which ministries, mission agencies, churches, church groups and schools as well as business entities communicate. Missional professionals skilled in social media communications are needed to boost online interaction and marketing strategies.
