This course evaluates and interprets how narratives can be effectively applied in a range of global contexts and across multiple media platforms to achieve specific goals. Students will formulate effective solutions of storytelling with regard to audience engagement, branding and successful marketing, and combine their new-found knowledge and skills to generate successful storytelling campaigns in either a specific global context or in a multicultural setting.
Storytelling plays a key role in today's strategic marketing campaigns. Students must know how to formulate stories that are compelling, engaging and succinct. Missional leadership is important in presenting the truth through Godly storytelling.
Although we live in a "want-it-now" society, people still want a hook as to why they should be interested in a specific product, service or organization. This hook is presented through engaging storytelling. Thus it is imperative that students have the capabilities to present stories in a succinct and modern manner.
This course is based on 2 Timothy 2:15 "Do your best to present yourself to God as one approved, a worker who does not need to be ashamed and who correctly handles the word of truth." Students will be challenged to present the truth in every story they assemble.
Missional storytellers must have a Christ-centered mindset when it comes articulating the stories they build. It is imperative that they keep their eye on the Lord at all times and not deviate from His word.
Students will be responsible for designing storytelling strategies that can be used effectively for multiple social media outlets.
Students will take into consideration the diversity in cultures on social media platforms. They will learn to be sensitive in their storytelling techniques so as to not offend those of different cultural backgrounds.
This course equips students with storytelling methods that are effective for online communication in our fast-paced technologically-driven world.
This course gives students the practical tools they need to write and disseminate stories for social media as well as give them the insight to remain spiritually pure in their writing tactics.