PUB3310EN - Visual Thinking and Design Principles

Course description

This course introduces strategies of visual thinking and the fundamentals of visual communication and design principles. Students develop the skills needed to convey complex data and how it applies to graphic design, communication design, instructional design, and print design. Exploring the artistic and technological aspects of communication through design in an increasingly digital world. Emphasis placed on understanding the elements and principles of design and how they integrate to form fully realized works of art.

How this course benefits students

The world is full of visual communication and how it is interpreted is up to the individual. Students learn how to creatively visualize what it is that should be communicated and develop it into a design that reaches that goal.

Why this course is important

This course sets the stage for other digital courses to start the design thinking process. Design principles hold the key to visual thinking and communicating.

Credit hours
3 hours
Subject area
Educational level
Learning type
Upcoming terms
* Schedule subject to change. Please contact the Registrar's office with schedule questions.
Prof. Kelli Papiernik, Professor of Print Media & Publications

How this course relates to missional core values

Biblically based

As scripture creates a visual in the reader’s mind, each reader has a separate image that they have created. Creating designs that are biblically based can give a clear understanding of the message of Christ.

Missionally driven

The mission of this classis to use visual thinking from a biblical perspective and apply design principles to form evangelistic works of art.

Contextually informed

Using exercises of visual thinking to understand the communication that is involved in design. Incorporating digital applications to apply design principals see it to a printed outcome.

Interculturally focused

Exploring different methods of communication to reach people around the world. Using cultural differences to bring a universal visual of a concept.

Practically minded

Students learn different methods to achieve similar goals. Research, inspiration, and awareness can all play into the roles of visual thinking. Using these tactics and applying design principles produces powerful works of art.

Experientially transformed

Students understand their thought process and then learn new ways to visualize their designs. By using hand drawing methods and using different mediums, students create visually pleasing creations to display their design principles. Trying new methods only enhances the student’s design outcomes.