JRN4310EN - Digital Media Programming & Management

Course description

Offers an in-depth examination of the historical, legal, and professional practices involved in programming and managing the electronic media. Emphasis will focus on the processes of selecting, scheduling, promoting, and evaluating programming for commercial radio and television networks and stations, cable television, public radio and television, and online. Moreover, management issues and programming terminology, strategies, and economics will be discussed. Survey of radio and television programs and on-the-air presentations, using advanced techniques in psychological and sociological principles of programming. A Digital Media Programming & Management focus ensures full exposure to new technologies and the business functions of emerging technologies. It combines a solid liberal arts foundation with both theoretical and theory-based practical courses through which students will learn to make critical evaluations of content; understand the historical development and current trends in media content, programming strategies, and information and communication technologies; recognize and interpret trends in the U.S. and global media business; understand media law and regulations and media management practices; develop basic skills in audiovisual production for entrepreneurial, commercial, and non-profit media ventures; and plan and develop their own converged media content distribution sites.

How this course benefits students

Students focus on the business of media. How to manage and program media content, be it advertising, news, features, or films. Students are exposed to developing creative and business proposals and prototypes for digital media content distribution and an understanding of the value of advertising versus programs for media executives. This course teaches aspects of marketing and advertising, digital media content and technology, global media, communication among cultures, and covers the history of American television.

Why this course is important

All people are programmed from birth, whether it's from our parents making sure that we can assimilate into society by teaching us sociel graces, or or from the schoolsystem teaching social and cultural standards so that we can thrive and progress in society. Different theological teachings program their views and interpretations of the scriptures. Programming can be postive and negative. It is not that we program the message of Christianity as much as we see what people already believe and provide information that offers them with a biblical option.

Credit hours
3 hours
Subject area
Educational level
Learning type
Upcoming terms
* Schedule subject to change. Please contact the Registrar's office with schedule questions.

How this course relates to missional core values

Biblically based

If you think of programming as serial messaging in one topic or the other, you may see Jesus' parables, stories, and miracles as his mode of Christian programming. These stories and message stand the test of time and live with us today to be passed on to new generations. Today our media perform this role.

Missionally driven

Becoming part of the mission of God means that we follow his example. The influence of evil is so strong in today's world, especially in media. Providing a balance toward good is a great way to realize this mission of God. We must take the message where the people who need it can be found to arm the world with his guidance and protection.

Contextually informed

The use of media in missional ministry is expanding globally. It is a medium which provides mass engagement and distribution of the message of salvation.

Interculturally focused

In some settings mass messaging is not effective. The medium of messaging in some societies are people. Often it is one person who has this charge. If we are on a mission of one how do we manage the expansion of the gospel?

Practically minded

Some aspects of programming do not entail information that programmers come up with themselves. They distribute important teachings or messages from other people, which they decide is a fit for the audience that they target. Often, this is a great approach. For example, the sermons of some ministers offer very practical solutions to every day problems giving a scripture-based solution for the real life issues. Using messaging from different sources is programming geared to put together the best collection of content from inspired people on different topics into good use.

Experientially transformed

There are characters in the Bible whose lives can be a model to show that it is possible to overcome big life challenges, The life of Mary Magdaline is one example. Her unbounded faith and journey from rejection to salvation is a great story. Such interesting treatments can focus attention on key topics from the scriptures.