BUS3100EN - Business & Marketing

Course description

Develops and cultivates the skills of students’ at the entry-level of business and marketing. Within this course students’ will learn the principles of markets, entrepreneurism, and ethical practices that drive success in today’s competitive marketplace. This course is designed to enrich students’ propensity for engagement in business and how businesses operate. This course encompasses a variety of coursework relevant to modern day businesses that examines the fundamentals of management, leadership, and marketing, and diversity.

How this course benefits students

The Business & Marketing class introduces students’ to a wide range of topics and learning objectives. Such as: Introduction to Management, leadership, and Marketing, business analysis and interpretation of a business, ethical and socially responsible business practices, Principles of Marketing: Topics to include: Marketing strategy, Target market, demographics, the 4 P’s of Marketing

Why this course is important

Ethics in business is a very important topic today. Business ethics taught from the Holy Bible is necessary especially from the word of God. Mission oriented individuals with training in ethical business practices will change the essence of business practices.

Credit hours
3 hours
Subject area
Business as Mission
Educational level
Learning type
Upcoming terms
* Schedule subject to change. Please contact the Registrar's office with schedule questions.
Dr. Lorna Wright, Senior Professor of International Business

How this course relates to missional core values

Biblically based

Biblically-based is the core element for a missional practice based on business applications: Jeremiah 29:11 (NIV) For I know the plans I have for you, plans to prosper you and not to harm you, plans to give you hope and a future. 1 Thessalonians 2:12 (NIV) 12 encouraging, comforting and urging you to live lives worthy of God, who calls you into his kingdom and glory.

Missionally driven

The goal for this course is to develop students to learn best practices of business. Missional leaders can reach many others and spread God’s Holy word and love worldwide through positive business practices.

Contextually informed

This course will provide students with an appreciation and understanding of business & marketing to develop and foster their understanding how to be an effective team player in a professional business environment in a Christian perspective.

Interculturally focused

This course will develop students’ skills to reach various cultures and communities worldwide. Business is a necessary part of life that is translated into all languages, which also reaches multiple cultures, which enables students to serve and share God’s word and love with many.

Practically minded

This course will provide students the practical tools and insights they will need to create and make a difference in their respective communities.

Experientially transformed

This course will focus on the ideas and concepts that are taught, but will also provide students the opportunity to apply them and live them out in their lives. Students will take what they have learned and apply that learning to their specific environment.