Today's media have access to a myriad of cross-media platforms which allow stories to be presented in pieces that are acceptable on one platform but may not be acceptable on another. This allows consumers to engage in multiple ways with a product, movie, television show, novels and more. This course empowers students to collect and construct information for transmedia campaigns while paying close attention to social bonds within communities.
As they exist, it is imperative that students utilize multiple media-related platforms for storytelling and marketing strategies. Not everyone engages the same on every platform, thus students must interpret an analyze effectvie ways to present information to civic audiences the many facets.
Multiple media platforms mean more dissemination of information. It gives storytellers a wider playing field but also gives much responsibility for the information they share. This course allows students to learn in a group-centered environment and glean information on how to effectively research, outline, construct, and release effective transmedia campaigns.
This course is based on a biblical premise found in Romans 12:2. "Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will." Although the world asks for more, we must first and foremost be pleasing to our Creator.
Students who seek to be missional leaders must please the Lord in telling stories that are upheld to the highest Christian standards. When disseminating information across platforms, students must seek God's will in order to find peace and rest in their storytelling capabilites and outcomes.
Students are expected to select several media platforms to tell one story. This is incorporated into a student group project so as to introduce a team environment, which is conducive to real-world experiences in businesses and organizations.
Students consider intercultural aspects as they weave their stories through multiple media platforms and learn respect for other cultures in the process.
This course allows students to be creative, yet methodical in ways in which they tell stories and disseminate information across media platforms.
Students will be able to take the information they have practive and learned about transmedia storytelling and apply it to real-life scenarios.