MED5310EN - Analyzing Social Media Campaigns

Course description

This course is designed to help students examine and evaluate multiple ways to design and develop social media campaigns for faith-based organizations. The focus will be upon helping students outline and construct campaigns around topics such as: raising funds, engaging and mobilizing volunteers, finding and engaging with donors, mobilizing prayer partners and sharing the gospel online.

How this course benefits students

Many organizations are turning to social media to help fill the needs and gaps they have when it comes to: finding donors, enlisting volunteers, mobilizing volunteers, and raising funds. There are many needs in our world today and this course will help students identify and devise plans for effective online campaigns.

Why this course is important

This course will not only focus on the ideas and concepts around assembling an effective social media campaign, but will also give students the opportunity to assemble a social media campaign for their current organization.

Credit hours
3 hours
Subject area
Educational level
Learning type
Upcoming terms
* Schedule subject to change. Please contact the Registrar's office with schedule questions.
Prof. Heather Gasaway, Professor of Media Studies

How this course relates to missional core values

Biblically based

This course will be based on a biblical worldview and will specifically focus on Proverbs 29:18, "Where there is no vision, the people perish." In order to create and run a successful online campaign, we must have a clear vision because a clear vision is what guides everything else we do. This course will also focus on the story of Nehemiah and how the power of his vision that came from God, allowed him to accomplish what he set out to do.

Missionally driven

The goal is to see how God can and is working within the online world and how well developed and implemented social media campaigns will allow us to fulfill the vision that God has given the organization that students work and/or volunteer for.

Contextually informed

This course will helps students develop missional ministry approaches for their local contexts through the effective use of social media campaigns.

Interculturally focused

Social media gives everyone the opportunity to reach people who are passionate about the organization that they are part of. There are people all over the world who want to be a part of something bigger than they are

Practically minded

they want to be a part of something that is making a difference. This course gives students the opportunity to see how their vision can transcend into social media campaigns that bring people together who are working for the common good of that organization.

Experientially transformed

This course will give students the practical tools and insights that they need to develop a vision for their organization's social media campaigns.