Social media is a very new topic in the realm of media studies, thus theories and methods in social media are in the early stages of development. This course bases research on the foundational concepts of the Internet and social media, focuses on how they intertwine and critically evaluate the ways in which the social media phenomenon continues to take precedence in the world of communications.
Missional leaders must have a clear, concise and God-centered goal in mind when they embark on social media writing and marketing. This course allows students to draw upon the fundamentals of research in order to cognitively build social media strategies that are missionally driven.
In order to adequately engage audiences on social media platforms, students must have a strong perception of the methods and theories that guide the opinions of such audiences.
John 8:32 states, "Then you will know the truth and the truth will set you free." God's truth in word and deed is the biblical basis for this course.
Missional leaders must stand above the crowd on social media platforms. They are required by God to present a "road less taken." This course seeks to provide students with the knowledge to present online marketing strategies that are biblically-based.
Students are expected to analyze the theories and methods by which companies and organizations are effectively communicating through social media outlets and to put such effective communications into practice.
Although the majority of the world is engaged in social media, not all countries utilize the same social media outlets. It is important for students to be aware that social media strategies that work for one country or location, may not work for another. Students compare and contrast such differences.
Analyzing and understanding social media theories and methods are key to writing effective social media strategies. This course gives students the means to research and study such methods and theories and to begin to adequately practice writing successful social media strategies.
This course provides students with in-depth knowledge of current social media theories and methods. Students choose a method or theory relative to social media communication, conduct research and utilize their findings to write about ways of effectively communicating through social media.