BUS5105EN - International Business & Marketing

Course description

Develops and cultivates the leadership skills of students’ within international business and marketing. Within this course students’ will learn the different strategies to enter foreign markets and the ethical practices that drive success in today’s international competitive markets. This course is designed to enrich a business leader’s propensity for engagement in global business and how business leaders operate. This course encompasses a variety of coursework in international business development and modern day leadership required for diversity in global markets.

How this course benefits students

The International Business & Marketing class focuses on students' applying the tenets of entering a foreign market. Understanding the global strategies, theories of international markets and their cultures (Hofstede’s international dimensions), International business research will be applied in this course. Leadership and Marketing in foreign markets will be pivotal for this class, especially based on analyzing and interpreting different modes of international entry by applying: International Business Practices and Marketing strategies for student projects for this class.

Why this course is important

Ethics in business is a very important topic today. Business ethics taught from the Holy Bible is necessary especially from the word of God. Mission oriented individuals with training in ethical business practices will change the essence of business practices.

Credit hours
3 hours
Subject area
Business as Mission
Educational level
Master
Learning type
Instructional
Prerequisites
None
Upcoming terms
Pending
* Schedule subject to change. Please contact the Registrar's office with schedule questions.
Professor
Dr. Lorna Wright, Senior Professor of International Business

How this course relates to missional core values

Biblically based

Biblically-based is the core element for a missional practice based on business applications: Mathew 28:20 (NIV) "and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” Mathew 28:19 "Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit" Jeremiah 29:11 (NIV) For I know the plans I have for you, plans to prosper you and not to harm you, plans to give you hope and a future.

Missionally driven

The goal for this course is to develop students to learn best practices of business. Missional leaders can reach many others, spread God’s Holy word, and love worldwide through positive business practices.

Contextually informed

This course will provide students with advanced International business perspective to develop and foster their intent of starting their own international business presence in a foreign country in a Christian perspective.

Interculturally focused

This course will develop students’ skills to reach various cultures and communities worldwide. Business is a necessary part of life that is translated into all languages, which also reaches multiple cultures, which enables students to serve and share God’s word and love with many.

Practically minded

This course will provide students with advanced skills and insights they will use to make a difference in foreign countries abroad based on a Christian perspective (being a follower of Jesus Christ).

Experientially transformed

This course will focus on applying the context of the course material. Students will take what they have learned and apply that learning to their specific international environment.